What's wrong with this Shampoo design?
In the hotel I’m staying at now there are the usual little soap items. They claim to be Italian and therefore they have the text in both Italian and English:
Apart from the bad coloring, there is an obvious flaw in the most right one (the Shampoo): it says shampoo twice. Now, I know I’m really nitpicking this one thing and I might be wrong, but I really think the philosophy behind this is wrong. The current shift to value in attention requires us to limit the amount of information we display. That means radically stripping out all the unnecessary information. Also, the age of autistically organizing things into hierarchies if over. We contextualize now, so shampoo is just shampoo – not shampoo:shampoo because ‘we HAVE to show both languages’.
Perhaps I’m totally wrong and my mind is just corrupted with the programming heuristic of Don’t Repeat Yourself.
1 Response to “What's wrong with this Shampoo design?”
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The shampoo is the left-most one, not the right-most.